"New Mittelstand Transformation: A Playbook for Sustainable Innovation"

presented by: Evgeni Kouris

In an era where digital disruption and sustainability are reshaping the business landscape, the traditional Mittelstand and family businesses must transform to remain competitive. This lecture introduces the “New Mittelstand Playbook”—a guide for driving sustainable innovation while preserving the core strengths of traditional business models. Built on the collective experience of the growing New Mittelstand community, with over 700 entrepreneurs, transformation leaders, and experts, the Playbook highlights six transformative fields, from leveraging AI and ESG trends to fostering adaptive organizational structures. Attendees will learn practical strategies for balancing tradition with innovation, ensuring long-term success in a rapidly changing world. Join us to discover how the New Mittelstand is redefining the future of business.

Open Lecture Series Digital Transformation

New input on digital transformation from experts from business practice, research institutions and universities every year

The lecture series is open to all interested parties who would like to participate online or on site (details below). The event is part of the international Master of Psychology at the Department of Psychology at Humboldt-Universität zu Berlin .

Event Details

Each session 13:15 to 14:45 either online via Zoom via the following link: https://bit.ly/zoomjens or on site at the Adlershof campus of HU Berlin, Rudower Chaussee 26, 12489 Berlin, first floor, room 0'110

For questions: please send a PM to Jens Nachtwei or by e-mail: jens.nachtwei@hu-berlin.de